CINCINNATI - The yellow in Kraft’s Macaroni and Cheese is under attack from two women who are petitioning against the classic kid food that’s a staple in homes across the U.S.
Food Bloggers Lisa Leake and Vani Hari say they grew up on Kraft’s mac and cheese, and even fed it to their daughters, before they realized that the company was putting a dye in the U.S. version of the product that was removed from the European version because of stricter safety rules, USA Today reports.
The petition started on change.org less than three days ago and already has nearly 129,000 signatures.
Yellow dye 5 and yellow dye 6 are approved by the Food and Drug Administration, but have been banned in quite a few countries due to the chemicals being associated with hyperactivity in children, allergies, migraines and perhaps cancer, according to the report.
The food dye is added for "aesthetic purposes only”, so while it’s only purpose is to make the noodles prettier, the bloggers say it poses several potential dangers to their target consumers: Children.
They even made a Youtube video doing a taste test between the U.K. version and U.S. version of the food, determining that there was virtually no difference aside from the chemicals. (Watch video below or here http://youtu.be/0lWQFKbI0dg)
The bloggers acknowledge that Krafts isn’t the only brand that adds unnecessary, and perhaps hazardous food additives to their goods, but they are targeting the high-profile company in hopes that the company would make a change and set an example for the food industry.
Read USA Today’s complete report here: http://wfts.tv/XuTv8p.
To watch the video click on the player below. (Note to mobile and tablet users: open the story in a browser to watch the video.)