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Fox Theater and Russo's Gear Up For Harry Potter Book Release

Russo’s Books And Fox Theater Plan Big Book Release Events For ‘Harry Potter And The Deathly Hallows.’

POSTED: 11:48 pm PDT July 16, 2007
UPDATED: 7:11 am PDT July 17, 2007

Mike Russo had just gathered a group of Harry Potter books in his arms and politely posed for a photo. Behind him stood a cardboard Harry Potter cutout that had a countdown calendar attached. He gave a slight grimace, then smiled big.

Russo knows the value of the upcoming Harry Potter books that he will soon have in his hands.

“It’s going to be the largest book release in the history of our bookstore,” he said.

Around Russo’s bookstore, the world of Harry Potter catches the eye: the magical color of various toy stands, book stands, piles of Harry Potter books, posters, wizard hats and more. All of it is a sign that Harry Potter is far more than a movie premiere. It’s really about a book craze.

The millions of fans seeking answers to what happens to Harry Potter will find out in just a few more days, as July 21 is being hailed as a historic day for books.

And that’s because “Harry Potter and the Deathly Hallows” by J.K. Rowling is being billed as the biggest book release of all time, not just for Russo’s store.

Festivities for the historic literary occasion actually begin on the night of the July 20.

Bakersfield’s Russo’s Books has an entire street faire atmosphere lined up with games, contests and more at Russo’s Books (includes the Marketplace and East Hills Mall locations). Even further Harry Potter fun is slated for the majestic Fox Theater.

Festivities at Russo’s at the Marketplace and at East Hills take place from 10 p.m. to midnight. Events include a costume contest, live magicians and actors (Marketplace only), lots of games including Pin the Pigtail on Dudley, a “Bet on Snape” contest, Sandy Candy Potions Class, and even a sorting hat.

The Fox Theatre in conjunction with Russo’s Books offers a free screening of “Harry Potter and the Goblet of Fire.” Doors open at 7:30 p.m. followed by the Amazing Jimbo magician at 8 p.m. and the film beginning at 9:15 p.m. You can even pre-order your book prior to the film and pick it up in the lobby as you leave.

“We’re very efficient,” Mike Russo said. “We can sell hundreds of books in just 20 minutes.”

Tickets are free and are available at the Majestic Fox Theater Box Office or any Russo's Book Store. There will be a limit of four tickets per person. For more information call Majestic Fox Theater at 661-324-1369, Russo’s at the Marketplace at 661-665-4684, or Russo’s at East Hills Mall at 661-872-0029.

Recent Harry Potter articles:

Movie Premiere: "Harry Potter Movie Madness"

Movie Review: "Harry Potter Film Lacks Romance, Yet Triumphs"

More info:

www.russosbooks.com

www.foxtheateronline.com


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