Comedians watching Tuesday night's second presidential debate hoping for another Big Bird moment got their wish thanks to Gov. Mitt Romney's "binders full of women" comment.
The remark was made when Romney was asked to respond to a question about pay equity for women. He recounted a story in which he noticed that none of the applicants for his cabinet were women.
"I went to a number of women's groups and said 'Can you help us find folks,' and they brought us whole binders of women," Romeny said.
The quote has gone viral on Twitter, Facebook and Tumblr.
Bindersfullofwomen.tumblr.com is filling up with photos where social media users insert the remark into an internet meme. Some are using previous memes including Texts from Hillary and Mckaya is not impressed.
The Twitter parody accounts @RomneyBinders and @Romneys_binder were quickly launched and had netted more than 32,000 and 13,000 followers respectively, by Wednesday morning.
The 90-minute nationally televised debate generated 12.24 million comments on Twitter and Facebook according to Bluefin Labs, an analytics firm that studies social media's reaction to televised events.
The debate was the top political event of all time in social media and placed third among the top social media events of any kind, bested only by this year's Grammy Awards and MTV Video Music Awards. The first presidential debate, on Oct. 3, placed fifth.
The end of a tense exchange over immigration Tuesday night produced the biggest social media spike.
Women dominated the social media conversation about the debate. Some 54 percent of comments came from women, 46 percent from men.