Cheerios has found itself in the midst of fire due to a commercial that's causing controversy.
The General Mills cereal brand has a new ad that features a mixed-race girl.
In the ad, the little girl is seeking health advice from her white mother and black father. The ad ends with the little girl pouring Cheerios on her father's chest believing it will make his heart healthier.
According to the Detroit Free Press, the YouTube comments section for the ad, which had been viewed more than 1.7 million times as of mid-day Monday, was disabled late last week. "We are a family brand and not all of the comments were family-friendly," says Camille Gibson, vice president of marketing for Cheerios, in an emailed comment.