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BAKERSFIELD, Calif. -
Bolthouse Farms unveiled its Innovation Center during a ribbon cutting ceremony.
The unveiling occurred at the Company's headquarters in Bakersfield, CA on Wednesday, Jan. 16.
The Center is designed to accelerate the development and consumer appeal of new, all natural products as well as continued enhancements of current Bolthouse Farms products across beverages, food and healthy snacks.
In an effort to change the perception of health food brands, the marketing department will also be incorporated in the Innovation Center to insure seamless integration of the Company's marketing and merchandising efforts, beginning with product conception.