Businesses upset over advertising promises

Contract concerns

BAKERSFIELD, Calif. - Dozens of local businesses are upset because they said a publication they advertised with did not come through with what was promised.

 Performance Automotive called 23ABC after a salesman from Entertainment Extra came in and offered exposure in Bakersfield.

 Danny Villa runs a mixed martial arts shop next to his auto business. He became concerned about the contract he signed and began calling others who advertised with the publication.

 "The salesman left me a copy of the publication, out of the 10 to 15 people I called, nobody had anything good to say about him," said Villa.

 23ABC first tried to contact Entertainment Extra at their Chatsworth address, but we only found a post office box location.

Later we got in contact with an attorney for the publication,  who said many of these customers broke their contracts.

 "After we signed, the salesman said he was going to come back and take pictures of our salon to customize our ad for the magazine. However, he never came back," said Stacy Salange of Sassy Scissors Cuts.

 The businesses that 23ABC spoke with said they broke the contract because the salesman never followed through after he got them to originally sign.

Many of them had money taken out of their accounts before they canceled. Once they broke the contract, they were threatened with legal action.

 "We were inexperienced with this kind of thing, so we took the salesman at his word to help us out. We wanted to put our name out there, but he never came back to follow through with what he promised," said Peggy Henrie of Bakersfield Scuba.

 The Better Business Bureau said this is not a scam, but advises businesses not to rush into signing a contract.

 Legal experts said consumer protection laws don't apply to businesses who sign contracts.

 "Unfortunately business owners don't get a cooling off period. Generally those types of protections don't exist for them. If you make an agreement, if you sign a contract, be prepared to follow through with it," said Seth O'Dell, attorney at law.

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