The Bakersfield Condors, owned by the Edmonton Oilers, announced today that the team won three awards at the 2014 ECHL Sales, Marketing, & Communications Meetings held in Las Vegas last week. Vice President of Ticket Sales Jose Rivera won the league's Ticket Executive of the Year Award while the team won the Award of Excellence in Marketing.
Earlier, Team President Matthew Riley won the Executive of the Year award. The three awards bring the organization's total to 15, most in the ECHL. The Condors were also finalists for the Overall Award of Excellence, Broadcaster of the Year (Ryan Holt) and Website of the Year.
TICKET EXECUTIVE OF THE YEAR
Rivera has been a part of the Condors' ticket staff for 15 years,
received the award presented to an individual who has experienced success with the ticket sales process.
He reached 103 percent of his season-ticket revenue goal in 2013-14 and played an integral role in helping the sales staff reach a new team record in group ticket sales. In addition, he was the project lead on the team's new ticket portal which allows fans to purchase group and season tickets online.
AWARD OF EXCELLECE: MARKETING
Bakersfield won the Award of Excellence in Marketing for the third time (2008, 2010) which recognizes the ECHL team that executes a well-rounded marketing, sponsorship, and advertising campaign with consideration given to sponsorship sales, advertising, marketing campaign, and promotions.
The Condors received national and international media attention during the season courtesy of unique promotions such as Gettysburg Address Jersey Night, Undie Sunday, and Cemetery Plot Giveaway Night.
Bakersfield saw a 73% increase in Facebook likes and a 50% increase in Twitter followers on social media, continuing to expand their digital efforts. Along with that, the team partnered with The Bakersfield Californian to produce "Condors UNLEASED," a groundbreaking live-streamed video show which averaged 500 viewers per episode.
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