Green Frog Market closes Alta Vista location

BAKERSFIELD, Calif. -  Green Frog Market announces the end of an era with the coming closure of its Alta Vista store. “The generations of  people who worked at Green Frog  Market  want to express their  heart felt  gratitude to the entire community for its years of loyal support of our business since 1934,” said family spokesman Scott Hair.

“All of our family would like to thank the customers and employees for building Kern County’s first and oldest supermarket into a local icon.  We’re making this announcement early so the whole community has every opportunity to relive the Green Frog Market Alta Vista experience before its final closing at 8 pm on January 13, 2013.”

Green Frog Market originally opened its door s in October 1934 on the southeast corner of Chester and California Avenues. Since then, it has operated continuously for nearly 80 years at multiple locations in the Bakersfield area with the Alta Vista store being its longest running location for the last 67 years.

It is by far the oldest grocery store in the southern San Joaquin Valley and has been the focus of many firsts and events. Green Frog Market Alta Vista enjoyed tremendous success as the first supermarket in Kern County in 1952 and was the first grocery store in the Central Valley to go “green” by offering reusable grocery bags to its customers in 1994.

In 1955 the then new Disneyland was recreated in Bakersfield at the Alta Vista store complete with castle, autopia cars, and a guest appearance by Mousekateer Annette Funicello. In December 2001, national attention was again focused on the Green Frog Market Alta Vista. WWF superstars Stone Cold Steve Austin and Booker T mesmerized fans on national TV by fighting their way through the store in what has become one of the most watched videos in professional wrestling history. The closure is the result of an expiring lease and the company is looking to secure an appropriate replacement site.

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