BAKERSFIELD, Calif. - Art Ginsburg, the delightfully dorky television chef known as Mr. Food, died at his home in Weston, Fla., Wednesday following a struggle with pancreatic cancer. He was 81.
Ginsburg — who enticed viewers for decades with a can-do focus on easy weeknight cooking and the tagline "Ooh! It's so good!" — was diagnosed just over a year ago. The cancer had gone into remission following early treatments and surgery, but returned earlier this month.
Ginsburg had an unlikely formula for success in this era of reality cooking shows, flashy chefs and artisanal foods. With a pleasantly goofy, grandfatherly manner and a willingness to embrace processed foods, Ginsburg endeared himself to millions of home cooks via 90-second segments syndicated to 125 local television stations around the country.
And though he published 52 Mr. Food-related cookbooks, selling more than 8 million copies, he was little known to the nation's foodies and mostly ignored by the glossy magazines. That was the way he liked it.
From MrFood.com -
We are deeply saddened to announce founder of Mr. Food, Art Ginsburg, passed away today.
Art’s commitment to anyone-can-do and passion for helping others made him well-loved among his peers and among television viewers and website visitors. He was one of the first television celebrity chefs and paved a road for many who came after him.
His greatest love was for his wife, Ethel, and his family. Our hearts go out to them and to all who were touched by his daily visit into your homes via the television.