The online dating site OkCupid admits they recommended poor matches to see if users would fall in love.
"…we took pairs of bad matches (actual 30% match) and told them they were exceptionally good for each other (displaying a 90% match.) Not surprisingly, the users sent more first messages when we said they were compatible," co-founder Christian Rudder wrote in a blog post titled 'We Experiment On Human Beings!'
Rudder defended the experiment on the power of suggestion.
"…guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site. That’s how websites work," Rudder wrote.
-- Other experiments on users
OkCupid also conducted an experiment on the value of the user's picture versus the text written in their profile.
"Essentially, the text is less than 10% of what people think of you," Rudder wrote. He cited a profile of a woman with no text in her profile that scored in the 99th percentile for personality.
"So, your picture is worth that fabled thousand words, but your actual words are worth…almost nothing," Rudder wrote.
Fake clowns terrorize French cities
Fake clown attacks and pranks seemingly inspired by social media in France have put police officers on alert with one town even banning the costumes.
Author of bin Laden raid book could face charges
Matt Bissonnette's account of the SEAL Team 6 raid that killed Osama bin Laden has faced plenty of controversy. Now he could face criminal charges.
Alcohol in the E.U. could get calorie labels
A health group in the United Kingdom has called for mandatory calorie labels on alcoholic beverages in the European Union.
OSHA investigation into Allman biopic revealed
Lots of new info out about the 'Midnight Rider' accident that killed a crew member, including a new interview and word from the victim's family.