Airline uses creative promotion to attract business during political season

Jet-Blue offers free flights if you'e party loses

NEW YORK, New York -  NEW YORK - If you're not happy with the results of next month's presidential election, Jet-Blue is offering you the chance to leave the country for free.
   

It's all part of a new marketing campaign called "election protection."
The airline is offering more than a thousand tickets to a dozen different countries, including Jamaica and the Bahamas.
   

To enter, you have to pick your candidate on Jet-Blue's website before election day.
Then, you have be on the losing side to be entered into the sweepstakes to win.

You can enter the contest at jet-blue-dot-com.

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