California water regulators voted Tuesday to approve fines up to $500 a day for residents who waste water on lawns, landscaping and car washing, as a report showed that consumption throughout the state has actually risen amid the worst drought in nearly four decades.
The action by the State Water Quality Control Board came after its own survey showed that conservation measures to date have failed to achieve the 20 percent reduction in water use sought by Gov. Jerry Brown.
Survey results released before the 4-0 vote showed water consumption throughout California had actually jumped by 1 percent this past May compared to the same month in previous years.
The fines will apply only to wasteful outdoor watering, including washing a vehicle without a nozzle on the hose or hosing down hard surfaces such as sidewalks and driveways.
"Our goal here is to light a fire under those who aren't yet taking the drought seriously," water board Chairwoman Felicia Marcus said in an interview after the vote.
She called the vote historic, not only because the steps are unprecedented in California but because it is the board's attempt to spread the burden of the drought beyond farmers and agencies that are trying to protect wildlife.
She said city and suburban residents are not fully aware of the seriousness of the three-year drought, the worst in California since the mid-1970s.
"We're all in this together," Marcus said. "This is our attempt to say ... this is the least that urban Californians can do."
The rules, which will take effect in early August, give cities and water districts wide latitude on how the fines will be implemented. The full $500-a-day fine could be reserved for repeat violators, for example, while others might receive warnings or smaller fines.
The rules include exemptions for public health and safety, such as allowing cities to power-wash sidewalks to get rid of human waste left by homeless people.
If fines don't work, Marcus said the board would consider other steps, such as requiring water districts to stop leaks in their pipes, which account for an estimated 10 percent of water use, stricter landscape restrictions and encouraging water agencies to boost rates for consumers who use more than their share of water.
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