MoneyBusiness

Actions

Mr. Potato Head drops the mister, sort of

The company, which has been making the potato-shaped plastic toy for nearly 70 years, announced on Thursday that it was dropping Mr. from the brand in an effort to make sure “all feel welcome in the Potato Head world.”
Mr Potato Head Rebranding
Posted
and last updated

NEW YORK (AP) — Hasbro created confusion on Thursday when it removed the gender from its Mr. Potato Head brand, but not from the actual toy.

The company, which has been making the potato-shaped plastic toy for nearly 70 years, announced on Thursday that it was dropping Mr. from the brand in an effort to make sure “all feel welcome in the Potato Head world.” That set off a social media frenzy over the beloved toy.

Later that afternoon, Hasbro clarified in a tweet that the Mr. and Mrs. Potato Head characters will still exist, names and all, but the branding on the box will say “Potato Head.”

,

Weather

Daily Forecast

View Hourly Forecast

Day

Conditions

HI / LO

Precip

Sunday

08/31/2025

Sunny

104° / 75°

0%

Monday

09/01/2025

Sunny

106° / 78°

0%

Tuesday

09/02/2025

Mostly Sunny

104° / 74°

3%

Wednesday

09/03/2025

Sunny

101° / 75°

0%

Thursday

09/04/2025

Sunny

102° / 74°

0%

Friday

09/05/2025

Sunny

101° / 72°

0%

Saturday

09/06/2025

Sunny

98° / 70°

3%

Sunday

09/07/2025

Sunny

96° / 70°

0%