MoneyBusiness

Actions

Uber launches targeted ads scheme based on rider's locations

Uber begins app advertising
Uber Lyft
Posted
and last updated

Ride-share giant Uber is launching a new targeted ad feature as it works to find additional revenue streams.

Uber's "Journey Ads" service was announced this week.

The company says riders will be able to "opt-out" of the service.

Ads will be based on a rider's location and target to them based on that feature.

Customers will see ads when they are checking to see their driver's location.

Lyft announced a similar move recently to launch its own advertisement scheme.

,

Weather

Daily Forecast

View Hourly Forecast

Day

Conditions

HI / LO

Precip

Tuesday

07/01/2025

Mostly Clear

-° / 72°

0%

Wednesday

07/02/2025

Clear

103° / 73°

0%

Thursday

07/03/2025

Clear

102° / 69°

0%

Friday

07/04/2025

Clear

96° / 66°

0%

Saturday

07/05/2025

Clear

96° / 68°

0%

Sunday

07/06/2025

Clear

99° / 70°

0%

Monday

07/07/2025

Clear

101° / 71°

0%

Tuesday

07/08/2025

Clear

102° / 72°

0%