Sephora has announced plans to open at least 200 locations in Kohl's stores by the end of next year.
Both retailers are partnering to present "Sephora at Kohl's" which will be a premium beauty destination located at the front of Kohl's stores and online in fall 2021.
There are plans to initially open 200 stores and at least 850 locations by 2023 with each physical shop being designed within a 2,500-square-foot space.
This new partnership will bring more exposure to new customers and more accessibility to existing Sephora fans.
Sephora's assortment of products will replace Kohl's current in-store offerings and will be positioned at the front of Kohl's stores.
Each shop will also feature Sephora-trained beauty advisers, eligibility for Beauty Insider rewards benefits as well as in-store returns, store pick-up and curbside pick-up.
This news comes a few weeks after beauty haven Ulta Beauty announced its future presence in Target stores.
This shop-in-a-shop format will begin rolling out in 100 Target stores nationwide in 2021.