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Docs say get therapy to cure insomnia

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Can't sleep? You're not alone, and when it gets to be a nightly reality, insomnia can take a toll, according to the 
American College of Physicians.
 
Now doctors are recommending something that isn't sold over the counter. They say therapy should be your first step to reclaim those "zzzz's".
 
Doctors estimate up to 1 out of 10 American adults have chronic insomnia. That means diagnosable, ongoing sleeping issues at least three times a week, leading to fatigue that impacts your cognitive skills and your mood.
 
Americans spend an estimated $100 billion a year trying to treat insomnia, and it costs upwards of $60 billion dollars a year in lost productivity.