Kern County Cannabis: How a shop along Highway 395 is challenging the marijuana industry

Take a trip down Highway 395 -- a highway thousands travel each day -- and you'll see "Free Weed" plastered across a building in Kern County's Johannesburg.

Despite popular belief, the sign isn't a hoax or a trick -- but a creative business venture by two marijuana entrepreneurs.

23ABC took a trip to the town on the border of the county in September -- and captured what the business (and the town) was like. The future of this business is unknown after the county made decisions on marijuana distribution in mid-October.

The History of Highweed 395

Started in December 2016 -- Jordan Jarvis and his partner Socorro Garcia opened a brand new business venture in the cannabis industry -- completely legal under Proposition 64:

“I’m really sure there’s nobody else doing this or at least not when we started." - Jordan Jarvis

Jordan Jarvis' Past

“At about 14 I decided I was going to sell pot for a living."

Jarvis knew he wanted to be in the industry at a young age-- and has had multiple ventures leading up to Highweed 395.

In The Future

Jordan Jarvis now wants to use the cannabis industry to help Johannesburg -- pitching the idea of incorporating the community so they could become a cannabis cultivator.

According to Jarvis, over 80 percent of the community lives in poverty and since they lost the food pantry, there aren't many local places to get food.

"We want to give back to the community," he said. "The community ha been very supportive of us."

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