There’s no question that the best part of Cinnamon Toast Crunch is the powdered sugar and cinnamon blend that coats every bite. The actual cereal itself is just a vessel for all that flavor dust, really!
And now, you don’t even need the cereal — because you’ll soon be able to buy the seasoning blend on its own. Mind. Blown.
B&G Foods is releasing “Cinnadust,” a familiar blend of cinnamon and sugar with hints of vanilla and graham. It comes in a regular spice shaker container, so you can sprinkle it onto anything … and we do mean anything.
It would be perfect for French toast, obviously, but it would also work well on top of an ice cream sundae, cheesecake or whipped coffee. You could even just blend it into milk and make “cereal milk” without the cereal.
Cinnadust will be available exclusively at Sam’s Club starting on Sept. 1, with each 13.75-ounce container selling for just over $5.
If you’re not a Sam’s Club member, you’ll have to wait until early 2021, when the product will also be available in other grocery stores nationwide and through online retailers.
This isn’t the first time that Cinnamon Toast Crunch has been reinvented, so even if you don’t get your hands on Cinnadust anytime soon, you’ve got options. Over the years, the cereal has been reimagined in the form of a milkshake, churros, oatmeal and miniature bites. In 2019, Coffee Mate even released a Cinnamon Toast Crunch creamer.
Also in 2019, the cereal brand collaborated with Milk Bar, an iconic dessert franchise, to create Cinnamilk, a liquid version of the very same seasoning blend featured in Cinnadust. And earlier in 2020, General Mills and Nestle teamed up to make Cinnamon Toast Crunch ice cream, which contains actual cereal pieces, a cinnamon ice cream base and a cinnamon graham swirl.
If you’re anxious for the taste of Cinnamon Toast Crunch ASAP but don’t want to trek out to the store, you can always try your hand at making your own! This recipe from Half Baked Harvest guides you through the process of making a buttery, crunchy, cinnamony homemade version of the popular cereal. You might never even go back to the store-bought stuff.