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Majority of people did not think Super Bowl halftime show was too suggestive, according to research

Posted: 2:12 PM, Feb 04, 2020
Updated: 2020-02-04 17:14:14-05
Shakira, Jennifer Lopez

The Super Bowl halftime show remains a topic of discussion around the country and the world, with many people arguing that the performances by Shakira and Jennifer Lopez was too provocative.

Culturintel, a company that uses "open-sourced digital discussions" and turns it into "actionable insights, measures of sentiment and decision journeys across segments, globally," has found otherwise. In fact, more people felt positive about this year's performance, than last year's featuring Maroon 5.

The company found that "the general public was more positive about the half time show this year (70%) than last year (65%)."

Ironically, the Latino community, of which both Shakira and JLo proudly consider themselves members of, felt the performances were too suggestive more than the general public.

Culturintel found that "15% of the Latino community felt the performance was too suggestive, compared to 8% of the general public" and that "overall general public sentiment was incredibly positive as well, with 73% feeling positive about Jennifer Lopez and 77% feeling positive about Shakira."

This was based on "2.6 million conversations about the Super Bowl half time show within the first 8 hours after the performance."

Culturintel Super Bowl Half Time Infographic by Anthony Wright on Scribd