A man who designed a fanny pack that looks like a hairy belly says he's looking for someone to help him launch it into production.

London-based artist Albert Pukies said the 'dadbod' design came from his desire to actually have a dadbod. He says he was concerned with health issues so he didn't gain weight to have a larger belly.

Pukies needs production partners for the product, which he is calling the "DadBag."