Target's deals for the holidays begin at the end of October when the retailer offers a coupon that shoppers may get by sending a text.

Starting Sunday, Oct. 28, text "TOY" to TARGET (827438) to get the coupon, which is good in-store and online for 25 percent off any one toy, sporting good or craft activity kit. It's good through Nov. 10, according to bestblackfriday.com.

Target has also released its 2018 toy book with 88 pages of ads featuring this season's hot toys.

A new Funko item will be revealed every "Funko Friday" from Nov. 16 through Dec. 21 at Target.com.

Page 88 of the Target Toy Book has a coupon for a free $10 Target gift card.

Some of the popular toys this season include a Barbie Dreamhouse, L.O.L. Surprise! Bigger Surprise! and more, bestblackfriday.com reports.