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Pillsbury's 'ugly' Christmas sweaters sold out within a couple hours

National Ugly Christmas Sweater Day is Dec. 21
Posted: 4:27 AM, Dec 06, 2018
Updated: 2018-12-06 12:27:57Z

A well-known General Mills food brand is now selling sweaters.

Pillsbury has released its first-ever Pillsbury Ugly Christmas Sweater holiday line. The wearables have wintery themes and bright colors and feature the brand's icons, the Doughboy and crescent rolls.

The sweaters were available at UglyChristmasSweater.com , but sold out in just a couple hours after going up for sale Wednesday, Dec. 5. However, there is still a chance to get a sweater (today only) through a sweepstake at  Pillsbury.com/bakememories .

Options include:

  • "Let it Dough" – With a wintery theme, this sweater highlights two of Pillsbury's most beloved icons - the Doughboy and crescent rolls – complete with a baking-inspired phrase that will leave spirits merry and bright!
  • "It's Lit" – Rock the Doughboy in this themed sweater. Gifts, twinkling lights and a perfectly decorated tree stand out against the traditional Christmas color scheme of this design.

"Ugly Christmas sweaters have become a new tradition in recent years. As people celebrate Christmas, we wanted our Doughboy to join in on the fun," Cassi Dermody, marketing communications manager for Pillsbury, said in a news release. 

Pillsbury is encouraging Doughboy-lovers to "don their Doughboy apparel" on Dec. 21 — which is considered National Ugly Sweater Day.