SANTA CRUZ, Calif. (AP) — Authorities say a $25,000 reward is being offered for information that leads to the arrest and conviction of the perpetrators responsible for the kidnapping and murder of a California digital marketing company owner.

Tushar Atre was found dead of a gunshot wound after being abducted this month from his Santa Cruz County home. His body was found in his white BMW.

KSBW-TV reported that the information must be received by Nov. 30 to be eligible for the reward.

Sheriff Jim Hart several people were involved in this murder and "someone out there knows who they are. That is a terrible secret to keep."