The Kern County Board of Supervisors allocated $100,000 Monday to help promote Kern County tourism.

The money will assist qualified non-profit groups with efforts to bring tourists to the county.

Applications are being accepted by tourism-related non-profits. The deadline for applications is 5 p.m. on October 28.

Organizations can apply to up to $10,000 per project in marketing assistance. The application is available on their website.

The grant program provides financial assistance for efforts intended to attract traveler spending to the region administered by the Kern County Board of Trade.

The program has provided 299 grants totaling $2,273,900 since its inception in 2001.

Tourism is a $1.37 billion industry in Kern County and supports nearly 15,170 jobs locally, according to the California Travel and Tourism Commission.