Apple is betting big on the iPhone X. And we mean big.

The company announced on Wednesday its largest smartphone ever: the 6.5-inch iPhone XS Max. The Max has a larger display than the usual Plus size phones but a similar body.

Apple also showed off a 5.8-inch iPhone XS and the 6.5-inch iPhone XS Max.

The company also unveiled an upgraded Apple Watch. The Series 4 has a 30% larger edge-to-edge display and is thinner. It has more reliable reception and is two times faster.