Today marks the opening of this year's Kern County fair. While most of us associate the fair with cotton candy and ferris wheel rides, it's also prime time for human trafficking. 

The Kern Coalition Against Human Trafficking, Magdelene Hope and The Alliance Against Family Violence and Sexual Assault have teamed up to create a billboard to bring awareness to fairgoers. 

"Once you hit the off ramp, chances are you're going to stop at the signal across the street where you'll be able to see the billboard. The billboard's lit up at night until midnight, so we do have resources available if you can make a phone call, and that's the key why it's here right now," the Founder of Magdelene Hope Ministry, Doug Bennett said.

The sign is bright yellow and reads "What happens in Union Ave, doesn't stay on Union Ave," and includes a number to call, and a number to text. 

The billboard was intentionally placed to attract fairgoers coming from the East.