UPDATE (12:36 PM) : According to local Build-A-Bear Workshop officials, customer lines remain open. The Valley Plaza Mall location is honoring new customers on the 'Pay Your Age Day.' 

According to Build-A-Bear's website:

"Per local authorities, we cannot accept additional Guests at our U.S. Build-A-Bear Workshop locations due to crowd and safety concerns

We have closed lines in our U.S. stores. We understand some of our Guests are disappointed and we will reach out directly as soon as possible."

Customers already in line will helped as long as supplies last. 

Today, customers can pay their age for any furry friend in workshops throughout the U.S. According to store officials, it's the biggest in-store promotion ever.

In response to the turnout, Build-A-Bear posted on Facebook a message to those who might have ended up in line, but weren't able to get a bear.

Our first-ever Pay Your Age Day event generated an overwhelming response resulting in long lines, extensive waits, and disappointed Guests. We understand that many Guests were turned away due to safety concerns created by the crowds when authorities in certain locations closed Build-A-Bear stores or we were forced to limit the line. Given these circumstances we were unable to serve all of our Guests for the event.

In response, we distributed vouchers to Guests who were present in line to be redeemed for a future purchase and have now made vouchers available to all U.S. & Canadian Bonus Club members which must be screen shot or printed by logging into your account before midnight on 15 July. We encourage all of our valued Guests to visit our full statement at the following link and we’d like to reiterate our sincerest thanks for your passion and continued support.

For more on the vouchers visit the Build-A-Bear website.