BAKERSFIELD, CA. — Some water tanks in Kern County have a new look.

The Water Association of Kern County is raising awareness for water conservation through a new campaign called 'The Magic of Water.'

“People are pretty used to messaging like “save water, conserve water," and we wanted to do some things that show them the importance of water in a really striking way," said Beth Pandol, Executive Director of WAKC.

The campaign is displaying art on five water tanks across Kern County.

“You can see how magical it is that we live in an area that receives less than 7 inches of water and we feed the world with it and we produce oil and have thriving communities and it's amazing we can do that," said Pandol.

The water tank on CA-178 Southbound shows the importance of shorter showers. The manger of the water tank says he's already noticed its impact.

“We had a resident come to our board of directors meeting and mention that she saw this and when the question was asked ‘what does this mean to you?’ she said ‘saving water’ so its worked," said Tim Ruiz.