It's a "new year and a new look" for Kern Medical Center.
On Wednesday, hospital officials announced they are changing their name to Kern Medical and are debuting a new look along with the name change.
“The name Kern Medical is representative of our evolution,” said Russell Judd, CEO of Kern Medical.
“As we improve access to care, we also expand our geographic footprint.That means moving beyond our main campus and offering more points of care.” The name change is coupled with a new contemporary logo, with bright and inviting colors, which can be seen on Kern Medical’s new website.
On Wednesday, Kern Medical officials also launched fresh advertising, including TV and radio commercials, print advertising, outdoor billboards and signage in and around the Kern Medical campus.
Kern Medical officials say the hospital provides care to a significant percentage of Kern County residents and offers several important specialty services that are difficult to access, such as care for high risk pregnancy, HIV care, and endocrinology. “Kern Medical has been and will continue to be a leading player in the Kern County health care landscape.
Our objective is to provide the best in care to all in need,” said Judd. “With continued investment in access to quality care through new services and more locations, we will achieve that goal.”