Zach Skow is the founder of Marley's Mutts Dog Rescue .
Jockey reached out to him after hearing his story of overcoming addiction then founding his rescue organization. They featured him in an ad that's part of a campaign called "Show 'em What's Underneath."
In the ad, he talks about hitting rock bottom with addiction then turning to his dogs for motivation to recover.
"I know I couldn't live for myself so I lived for my dogs," said Skow in the video.
Skow said he hopes to use the momentum from this campaign to continue to work to make Kern County a no-kill county. He also hopes to further expand his Pawsitive Change program which pairs dogs with prisoners to help the people gain skills and the dogs become more adoptable.