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Playboy founder Hugh Hefner dies at age 91

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Posted at 8:29 PM, Sep 27, 2017
and last updated 2017-09-27 23:40:35-04

Playboy founder Hugh Hefner has died, Playboy magazine said Wednesday.

The American icon founded Playboy in 1953. 

Playboy magazine said Hefner died of natural causes in the Playboy Mansion. 

Hefner was 91 years old.