Small Business Saturday appeals to many shoppers not wanting to head to department stores

Posted at 1:24 PM, Nov 25, 2016
and last updated 2016-11-25 16:24:13-05

Today may be Black Friday and shoppers across the country are rushing to department stores, but Saturday's are for the small businesses. 

Small businesses across Bakersfield are gearing up for Small Business Saturday. 23ABC News spoke with owners to see how they're preparing and why this is so important. 

Ginger Boyd is the General Manager of In Your Wildest Dreams Antiquities store in Downtown Bakersfield. She says this business has been in the family for over 15 years, and it is an honor to be a business owner in the city she grew up. 

Since she has been in charge of the store they have participated in Small Business Saturday. 

"We've done it every year since I've been here, we have participated. Normally the D.B.A does something for Small Business Saturday where they kick off a brunch and have a passport where they do shopping all over and we donate a gift basket for that, we have a raffle item, it is a really fun day." 

Below is a list the D.B.A has provided, showing all the businesses participating in this shopping event. 

  • All American Jewelry & Loan
  • Bakersfield Art Association
  • Beautiful Sequence
  •  Bellissima
  • Medical Aesthetics
  • Bleu Lavender
  • Centro 18 Cuisine & Lounge
  • Crash Lounge
  • Digital Creations
  • DeCour 
  • Downtown Thrift
  • Encore Boutique
  • Globe Loan Jewelry Co.
  • Guarantee Shoe Center, House of Flowers
  • I Heart Fashion & Accessories Plus Size Clothes
  • In Your Wildest Dreams
  • Ice House Framing and Gallery
  • Mary Kay
  • Merry Go Round Antique Mall
  • Rio Bravo Crossift
  • The Marriott Hotel
  • The Padre Hotel
  • Think Green Pedicabs 
  • Gone Cow Girl
  • ZAG of Bakersfield.