News

Actions

Budweiser to rename beer 'America'

Budweiser to rename beer 'America'
Posted
and last updated

NEW YORK (AP) — There's no trademark on America.

Budweiser, now owned by Belgium's AB Inbev, will rename its beer "America" this summer and alter its labels with images and phrases affiliated with the republic.

The red, white and blue campaign is being launched into a very competitive market already foamy with craft beers, and upon a drinking public bracing itself for a presidential election likely to be unlike any before it.

"We are embarking on what should be the most patriotic summer that this generation has ever seen, with Copa America Centenario being held on U.S. soil for the first time, Team USA competing at the Rio 2016, Olympic and Paralympic Games," said Ricardo Marques, vice president at Budweiser.

The Copa America Centenario is a ceremonial soccer tournament typically held in South America.

,

Weather

Daily Forecast

View Hourly Forecast

Day

Conditions

HI / LO

Precip

Wednesday

06/17/2026

Sunny

102° / 71°

0%

Thursday

06/18/2026

Sunny

98° / 65°

0%

Friday

06/19/2026

Sunny

93° / 59°

0%

Saturday

06/20/2026

Sunny

90° / 64°

0%

Sunday

06/21/2026

Sunny

94° / 67°

0%

Monday

06/22/2026

Sunny

99° / 70°

0%

Tuesday

06/23/2026

Sunny

102° / 73°

0%

Wednesday

06/24/2026

Sunny

104° / 76°

0%