News

Actions

This fast food restaurant just gave its logo a makeover

Posted
and last updated

Taco Bell has gotten a makeover.

The fast food chain unveiled a new logo on Tuesday, the first facelift since 1994.

The logo takes a sleeker and more simplified approach to its iconic “Bell” icon that it has been using since the mid-80s. The logo will still be rendered in purple, a color that restaurant has used since 1992.

However, Ad Age reports that Taco Bell’s new logo “allows for more customization with color, patterns and textures.”

The new logo coincides with the restaurant opening a flagship location in Las Vegas. The new branding will be rolled out online first, and will be applied to stores and packaging over time.

 

 

Alex Hider is a writer for the E.W. Scripps National Desk. Follow him on Twitter @alexhider.

,

Weather

Daily Forecast

View Hourly Forecast

Day

Conditions

HI / LO

Precip

Saturday

07/05/2025

Clear

-° / 66°

0%

Sunday

07/06/2025

Clear

98° / 70°

0%

Monday

07/07/2025

Clear

100° / 67°

0%

Tuesday

07/08/2025

Mostly Clear

100° / 69°

0%

Wednesday

07/09/2025

Clear

99° / 70°

0%

Thursday

07/10/2025

Clear

101° / 74°

0%

Friday

07/11/2025

Clear

106° / 75°

0%

Saturday

07/12/2025

Clear

105° / 75°

0%