SportsSuper Bowl

Actions

Super Bowl's return provides boost to hard-hit LA businesses

SUPER BOWL-PREPARATIVOS
Posted
and last updated

LOS ANGELES (AP) — The Super Bowl's return to the Los Angeles area after a nearly 30-year absence is providing a much-needed boost to small businesses hard hit by the pandemic.

Sunday's game and the events surrounding it are projected to generate up to $477 million for the local economy. That includes up to $22 million in tax revenue and between 2,200 to 4,700 new jobs.

Many of the projected new jobs are expected to be in the event production and hospitality sectors - among the hardest hit by the pandemic. The region’s unemployment rate surged to 18.8% in May 2020 in the first months of the pandemic.

Hiring has picked up since, as pandemic lockdowns eased. As of December 2021, the county’s unemployment rate was 6.2%.

,

Weather

Daily Forecast

View Hourly Forecast

Day

Conditions

HI / LO

Precip

Friday

05/02/2025

Partly Cloudy

-° / 60°

1%

Saturday

05/03/2025

Mostly Cloudy

73° / 55°

24%

Sunday

05/04/2025

Clouds Early/Clearing Late

69° / 57°

15%

Monday

05/05/2025

Clear

82° / 60°

1%

Tuesday

05/06/2025

Clear

86° / 60°

1%

Wednesday

05/07/2025

Clear

88° / 63°

0%

Thursday

05/08/2025

Partly Cloudy

91° / 65°

1%

Friday

05/09/2025

Clear

93° / 66°

0%