Due to the COVID-19 pandemic, a tradition NFL fans won't be able to do in person this year at the NFL Draft is boo Commissioner Roger Goodell.
Before the first pick of the NFL Draft, Goodell walks to the podium, and fans boo him (and every commissioner before him) loudly.
With the NFL Draft going virtual, Bud Light wanted to make sure the tradition continues, so they launched the "Boo the Commish" campaign.
The NFL Draft will be without an important tradition. And we just can't let that stand. Record your boos then post & tag @budlight and #BooTheCommish. We’ll deliver the boos to the Draft, and for each #BootheCommish thru April 25, we’ll donate $1 to NFL Draft-a-Thon up to $500K. pic.twitter.com/fnvcYDpZPW
— Bud Light Seltzer (@budlight) April 20, 2020
Through the campaign , fans will get to virtually boo Goodell from their home by recording themselves booing. Then they'll need to post the video and tag Bud Light on social media (@budlight) and include the hashtag #BootheCommish.
For every hashtag they see through April 25, they will donate $1 to the NFL Draft-a-Thon , which will help those on the frontlines fighting the virus.
Even Goodell is getting on the fun by encouraging fans to submit their boos.
Thanks to your boos, a tradition remains at the #NFLDraft this year. Remember to continue to use #BooTheCommish during the Draft, and Bud Light Seltzer will give $1 to NFL Draft-a-Thon up to $500K through April 25th. pic.twitter.com/VuwFyL13WO
— Bud Light Seltzer (@budlight) April 22, 2020
Bud Light said they would donate up to $500,000 to the NFL's COVID-19 relief fund.
