Content needs to stand out to beat other Super Bowl commercials, now that we're 50 years in.

Mountain Dew, after less than one quarter, is in the lead.

The "Puppymonkeybaby" commercial is something you'll never forget.

The brand released a few teasers before game day, all of which show this... unique hybrid creature that sings, dances and delivers drinks.

This commercial is for Mountain Dew Kickstart, which combines the soda, juice and some extra caffeine.