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Chipotle Launches "4HEROES" Buy One, Give One Program

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Posted at 6:06 AM, Apr 20, 2020
and last updated 2020-04-20 10:03:14-04

NEWPORT BEACH, calif. — PRNewswire -- Chipotle Mexican Grill (NYSE: CMG) today announced it is launching a special buy one, give one program to support healthcare heroes across the U.S.

From April 21 through April 26, Chipotle will donate a burrito to medical professionals every time a Chipotle digital customer names their burrito order "4HEROES" on the Chipotle app or Chipotle.com.

Healthcare workers will be able to sign up for a chance to receive their free burritos starting on Nurses Day, May 6.

"We've seen firsthand how real food can go a long way in lifting the spirits of our country's incredibly resilient healthcare community," said Chris Brandt, Chief Marketing Officer. "We're excited to give fans another opportunity to support our heroes by simply naming their burrito."

Over the past month, Chipotle has demonstrated its commitment to supporting brave healthcare workers across the country.

Most recently, Chipotle announced a new egift card program that supports healthcare heroes on the frontlines. Through May 31, the brand will be matching 10% of special "Thank You" egift card purchases, up to a maximum of $250,000, and donating to Direct Relief, an organization working to provide personal protective equipment and essential medical items to healthcare workers in the U.S. and around the world.

The "4HEROES" burritos program applies for purchases of regular-priced burritos only via order.chipotle.com or the Chipotle mobile app, from U.S. Chipotle restaurants, from 4/21/2020 to 4/26/2020.

Must use "4HEROES" or a substantial equivalent as the name on a qualifying burrito order to qualify for a burrito donation. Maximum number of burritos to be donated is 100,000; actual number of donated burritos will depend on redemption rate by qualifying health care providers during the promotional period. Additional terms may apply; void where prohibited.

Free delivery offer valid only for orders placed and fulfilled on 4/1/20-4/30/20 only, within Chipotle's delivery areas within the U.S. from participating U.S. Chipotle locations, during normal operating hours for such locations.

Minimum order $10/maximum order $200, each excluding tax. Deliveries subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice.

For more information or to place an order online, visit WWW.CHIPOTLE.COM.

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SOURCE Chipotle Mexican Grill, Inc.