BAKERSFIELD, Calif. (KERO) — For many people, Valentine’s Day is about showing appreciation no matter the price.
“For someone that you love or someone that you are going out of your way for and you want to show them appreciation for that day, I mean that’s all that it’s about really,” said Anthony Santini.
For Santini, the amount he spends on his loved one is simply a number.
This year, he’s purchasing black roses.
“Reasonable cost 80 to 100 maybe 120,” Santini said.
But while some shoppers have a set budget in mind, Valentine’s Day spending overall is expected to be higher. According to Statista, 55% of adults plan to celebrate the holiday this year and are projected to spend an average of $200.
Local florist Melanie Johns says even small cost increases are impacting businesses. The price of flowers for her shop has gone up by about 10 cents per stem a change that quickly adds up.
“When you say a couple of dollars each it doesn’t sound like a lot, but my price point might be per stem that could be nine, ten dollars for one flower. You have to think how we have to charge our customers you have to go up at least 2.5,” Johns explained.
And it’s not just flowers.
The cost of chocolates, candy and dining out may also be higher this year.
Dr. Aaron Hedge says those increases are tied to when businesses purchased their inventory.
“So when they bought it last year, let’s say in June or July for chocolates for now, the prices they paid were higher so they are passing it along,” Hedge said.
With prices rising, some consumers may find themselves overspending. When asked how people can save, Hedge suggested planning ahead.
“As always it maybe be too late but buying early I would say it matters if you buy stuff on the 14th, but if you wait till the 15th or the 16th to celebrate it you can get things cheaper,” he said.
Valentine’s Day is the busiest time of year for florists like Johns, who manages more than 100 orders.
She encourages customers to be upfront about what they can afford.
“Come in with a strong budget and say, hey this is what I’m looking for, this is my price point, what can you do for me to get me what I want but keep me within my budget even if you get three flowers with some greenery,” Johns said.
As for Santini, he admits budgeting helps even if many shoppers wait until the last minute.
“Of course budgeting and putting aside is going to help but everybody says that and then we wait till the last minute,” he said.
Despite rising costs, for many, the focus remains on the gesture not the price tag.
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